Elba Face Gym

Elba Face Gym is a new wellness and facial gym brand founded by Clarinda, combining results-driven skincare with the healing power of touch. With no prior online presence, the goal was to design a website that reflects the brand’s personal, luxurious, and thoughtful approach — while standing out in an industry full of overly clinical or generic aesthetics.

The beauty and wellness industry can feel formulaic: either overly clinical, tech-heavy, or saturated with generic “spa vibes.” For Elba Face Gym, we wanted something fresh, soft, and approachable while still feeling high-end and professional.

We created a visual language that uses soft colors, gentle shapes, and thoughtfully placed imagery to reflect the calming and restorative experience of a facial session. Layouts were designed to feel “out of the box,” breaking away from the standard grid-based spa websites, giving Elba a distinct presence online that matches her brand philosophy.

Once the UI was complete, we collaborated with an external developer to bring the design to life, making sure the website functioned exactly as envisioned while keeping the handoff smooth and straightforward.

A unique, modern, and inviting website UI that positions Elba Face Gym as a premium, personal, and approachable skincare experience. The design sets the tone for the brand’s first online presence, giving it a voice and aesthetic that stands apart from competitors.