Michele Scott

Michele Scott, who also writes under the pen name A.K. Alexander, needed a modern website that could bring her work together under one platform while maintaining the identity of both brands.

We worked with her to redesign and restructure her digital presence, creating a unified experience that is easier to manage, more engaging for readers, and better aligned with her growing audience.

Michele was managing two separate websites for her primary name and pen name.

• Maintaining two platforms was time-consuming and inefficient
• Both websites felt outdated and lacked a modern user experience
• Her work was split across platforms, making discovery harder for readers
• The existing setup didn’t reflect the scale of her growing success

With her books being adapted into films, it became essential to create a stronger, more cohesive digital presence.

We approached the project with a focus on simplification, usability, and brand clarity.

• Designed and developed a single, unified website
• Created a seamless toggle system to switch between both author identities
• Maintained distinct branding for each name while keeping a cohesive experience
• Modernised the design to better showcase her work and credibility
• Improved overall user experience and navigation

The result is a platform that feels intuitive for users while remaining easy to manage behind the scenes.

The new website gives Michele a streamlined and future-ready digital presence.

• One central platform that replaces two separate websites
• A significantly improved user experience for readers
• Clear presentation of both author identities without confusion
• A more modern and professional online presence
• A scalable foundation as her audience and projects continue to grow

Michele can now confidently showcase her work while managing everything from a single, efficient platform.