Better Proposals

Better Proposals needed a refreshed brand and product experience that better reflected their values and set them apart in a competitive SaaS space.

We worked closely with the founder to evolve the brand, redesign the website, and refine the product UI, creating a more cohesive and human-focused experience across the entire platform.

As the product matured, the brand and user experience no longer reflected its full potential.

• The brand lacked a clear and distinctive identity
• The website didn’t effectively communicate what made the product different
• The proposal process wasn’t clearly visualised for new users
• The product interface needed refinement for clarity and usability

At the same time, it was important to highlight what truly made Better Proposals different - a founder-led company focused on real users, not driven by venture capital.

We approached the project holistically, aligning brand, website, and product into one cohesive system.

Brand

• Developed a minimal, modern identity system
• Focused on a neutral, flexible foundation for future growth
• Balanced professionalism with a more human, approachable feel

Website

• Redesigned the website to clearly communicate the product’s value
• Introduced a structured, visual flow of the proposal process
• Helped users quickly understand how the product works and what it replaces

Product (UI)

• Refined the interface to be clean, modern, and intuitive
• Improved clarity across key user interactions
• Focused on usability and ease of understanding

Every part of the experience was designed to feel simple, intentional, and aligned with the brand’s values.

The updated brand and product experience give Better Proposals a clearer, more confident position in the market.

• A more distinctive and recognisable brand
• Clear communication of the product’s value and process
• A more intuitive and user-friendly product interface
• A flexible design system that supports future growth
• A stronger alignment between brand, product, and messaging

Better Proposals is now better positioned to stand out, connect with users, and scale with consistency.