Duraca Travels

We partnered with Tasha Prados to design and develop two distinct digital platforms for her brands, Duraca Strategic and Duraca Travels.

With a background at Ogilvy and experience working across global brands, nonprofits, and governments, her online presence needed to reflect both her credibility and the breadth of her work.

Tasha’s work spans both high-level consulting and content-driven storytelling, but her digital presence needed clearer structure and separation.

• Two brands serving different audiences and purposes
• No clear distinction between professional consulting and personal/travel content
• Existing platforms didn’t fully reflect her level of experience
• Lack of cohesion across her digital presence

As her work evolved, it became important to create a more structured and intentional system.

We approached the project as a dual-platform system, designing and developing two websites with distinct roles while maintaining a cohesive foundation.

Duraca Strategic

• Designed and developed a clean, professional platform
• Focused on clarity, authority, and conversion
• Structured content to highlight her expertise and services
• Positioned her as a premium strategist and consultant

Duraca Travels

• Designed and developed a more expressive, content-led platform
• Built to support storytelling and audience engagement
• Created a flexible structure for ongoing content
• Balanced personality with a refined, modern design

We also supported the overall structure of both platforms to ensure clarity, usability, and scalability.

The new platforms give Tasha a clear and scalable digital presence across both sides of her work.

• Two distinct websites with clear positioning and purpose
• A more professional and credible online presence
• Improved user experience and navigation
• Stronger alignment between her expertise and how it is presented
• A flexible foundation for continued growth

Her digital presence now reflects the level of experience and credibility behind her work.

The site needed to balance storytelling with practicality. Visitors should be able to browse travel posts, find helpful resources, and explore different destinations without feeling overwhelmed.

We focused on a clean layout that puts the content front and centre, with clear navigation and plenty of breathing room so the articles are easy to read. The design keeps things light and modern while still leaving space for photography and personal stories to shine.

Once the design was in place, the site was built in such a way so new blog posts, resources, and travel updates can be added easily as the journey continues.

A fully customised and flexible blog and resource platform that gives Duraca Travels a home on the internet. The site makes it easy for readers to explore travel stories, discover useful tips, and follow along as new adventures unfold.